Divide the Market into Customer Segments
There are multiple ways to divide the market into Customer Segments. It can be identified based on the following Five Questions: 1.Who?- Customer can be segmented based on who they are i.e. their identity consumption patterns, tastes, and preferences, which may vary based on origin. Instance: People of similar religion can show similar buying patterns and together form a market segment. 2.Where?- Customer… Read More »