LTV:CAC Ratio Calculator

Measure the relationship between customer lifetime value and customer acquisition cost to understand your unit economics.

Customer Lifetime Value (LTV)

Customer Acquisition Cost (CAC)

Monthly Revenue per Customer

Gross Margin (%)

Monthly Customer Churn (%)

Total Acquisition Spend

New Customers Acquired

LTV : CAC Ratio 0 : 1

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LTV compared with CAC 0%

LTV: ₹0 CAC: ₹0

Customer Lifetime Value ₹0

Customer Acquisition Cost ₹0

Gross Profit LTV ₹0

Customer Lifetime —

Unit Economics

Revenue generated per customer ₹0

Gross profit generated per customer ₹0

Acquisition cost ₹0

Gross profit after CAC
₹0

Formula

Customer Lifetime = 1 ÷ Monthly Churn Rate

LTV = Monthly Revenue per Customer × Customer Lifetime × Gross Margin

CAC = Total Acquisition Spend ÷ New Customers Acquired

LTV:CAC = LTV ÷ CAC

Note: The LTV:CAC ratio is a simplified unit-economics measure. Actual customer lifetime value can vary because of retention changes, expansion revenue, downgrades, discounts, refunds, and customer behavior.