TAM / SAM / SOM Calculator

Estimate your Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market for your startup.

Total Potential Customers

Enter a valid number of potential customers.

Annual Revenue Per Customer

Enter a valid annual revenue per customer.

Serviceable Market (% of TAM)

Enter a percentage between 0 and 100.

Obtainable Market (% of SAM)

Enter a percentage between 0 and 100.

Estimated SOM

₹0

TAM

₹0

SAM

₹0

SOM Customers

Market Size — Common TAM Scale

TAM 100%

SAM 0%

SOM 0%

Formula: TAM = Total Customers × Annual Revenue Per Customer. SAM = TAM × SAM%. SOM = SAM × SOM%.

This calculator provides a simplified market-sizing estimate for planning and discussion purposes. Actual market size may differ depending on geography, pricing, customer segments, competition, adoption rates, and other market factors.