Your DAU Graph Is Lying to You, Here’s What to Do Instead
I’ve spoken to a lot of founders who are obsessed with their dashboards. DAUs. MAUs. Retention curves. The graph goes up and to the right. Everything looks fine. Then a big client churns. Or nobody comes back after Day 1. Or the product quietly dies despite the numbers looking healthy. Sound familiar? Here’s what I’ve come to believe… Read More »