CAC Calculator

Customer Acquisition Cost (CAC) Calculator

Calculate how much your startup spends to acquire each new customer and understand the efficiency of your customer acquisition efforts.

Acquisition Costs
Total marketing spend for the period.
Sales salaries, commissions and other sales costs.
Agencies, events, software, partnerships or other acquisition expenses.
Number of new paying customers acquired during the same period.
Acquisition Efficiency
Average revenue generated per customer for the selected period.
%
Estimated gross margin after direct costs.
Customer Acquisition Cost
ā‚¹0
Average amount spent to acquire one new customer
Total Acquisition Cost ā‚¹0 marketing + sales + other
New Customers 0 customers acquired
Revenue / Customer ā‚¹0 average revenue
Gross Profit / Customer ā‚¹0 after direct costs
CAC Payback Efficiency 0 months
CAC Gross Profit / Customer
Acquisition Cost Breakdown
Marketing Spend ā‚¹0
Sales Spend ā‚¹0
Other Acquisition Costs ā‚¹0
Total Acquisition Cost ā‚¹0
New Customers 0
Customer Acquisition Cost ā‚¹0
CAC vs Customer Revenue
CAC ā‚¹0
ā†’
Revenue ā‚¹0
Revenue / CAC: 0x
Formula:
Total Acquisition Cost = Marketing Spend + Sales Spend + Other Acquisition Costs
CAC = Total Acquisition Cost Ć· New Customers
Gross Profit / Customer = Average Revenue / Customer Ɨ Gross Margin
CAC Payback = CAC Ć· Gross Profit / Customer
This calculator provides a simplified CAC estimate. Actual customer acquisition costs can vary by channel, campaign, sales cycle, attribution method, discounts, refunds, customer segment and reporting period.