SaaS Pricing Calculator

SaaS Pricing Calculator

Estimate a sustainable SaaS subscription price based on customer delivery costs, target gross margin, acquisition cost, and desired pricing model.

Pricing Inputs
Include hosting, infrastructure, support, payment fees, and other variable costs attributable to one customer.
Target gross margin after direct customer-serving costs.
Optional acquisition cost used to estimate a CAC-aware price.
Number of months in which you want to recover CAC.
Used only when annual billing is selected.
Recommended Monthly Price
₹0
Based on your target gross margin and CAC payback.
Cost-Based Minimum
₹0
CAC-Aware Price
₹0
Gross Profit / Customer
₹0
Estimated CAC Payback
0 months
Gross Margin at Recommended Price
Gross Margin 0%
Pricing Breakdown
Monthly Cost to Serve ₹0
Target Gross Margin 0%
Cost-Based Minimum Price ₹0
CAC Recovery Component ₹0
Recommended Monthly Price ₹0
Recommended Annual Value ₹0
Formulas

Cost-Based Minimum Price = Monthly Cost ÷ (1 − Target Gross Margin)
CAC Recovery Component = CAC ÷ Target CAC Payback Months
CAC-Aware Price = Monthly Cost + CAC Recovery Component
Recommended Price = Higher of Cost-Based Minimum and CAC-Aware Price
Gross Profit = Recommended Price − Monthly Cost
Gross Margin = Gross Profit ÷ Recommended Price × 100

This calculator provides a planning estimate, not a definitive market price. SaaS pricing should also consider customer value, competitor positioning, willingness to pay, usage levels, support requirements, taxes, payment fees, discounts, churn, and pricing experimentation. CAC payback is simplified and assumes the calculated monthly gross profit is available to recover acquisition cost.