My suggestion is to Creating Sandbox for Empowering Innovation Team that will contain the impact of the new innovation without constraining the methods of the startup team.
Here are key points to consider when implementing a sandbox environment:
- Focused Experimentation: Teams can conduct split-test experiments that affect only sandboxed parts of the product or service (for multipart products) or only certain customer segments or territories (for new products).
- End-to-End Ownership: Each experiment must be seen through from start to finish by one team.
- Time Constraints: No experiment should run longer than a specified time period (usually a few weeks for simple features experiment, longer for disruptive innovations).
- Customer Limitations: Limit the impact of experiments to a specified percentage of the company鈥檚 total mainstream customer base.
- Metric Evaluation: Every experiment has to be evaluated on the basis of a standardized report of five to ten actionable metrics.
- Uniform Metrics: All teams working within the sandbox and every product built must use the same metrics to evaluate success.
- Continuous Monitoring: Teams must monitor metrics and customer reactions (e.g., Support Calls, Social Media, Forum Discussions) during the experiment and abort if any catastrophic issues arise.
Initially, the sandbox should start small. For instance, in the example company, it began with just the pricing page. Depending on the company鈥檚 product types, the size of the sandbox can be defined in different ways. For example, an online service might restrict it to specific pages or user flows, while a retail operation might limit it to certain stores or geographic areas. Companies introducing entirely new products to market might confine it to customers in selected segments.
