At Tryonfit, identifying our target market was a vital step in creating an effective solution for beauty-focused virtual fitting mirrors. Here’s how we approached it, laid out as a flowchart to simplify the process.
- Start with Your Product/Service
|
v - Define the Problem Your Product Solves
|
v - Conduct Market Research
|–> Analyze Competitors
|–> Engage Potential Customers
|
v - Segment Your Market
|–> Demographics (Age, Gender, Location)
|–> Psychographics (Beauty Preferences, Lifestyle)
|–> Behavioral Insights (Shopping Habits, Brand Loyalty)
|
v - Build Customer Personas
|–> Persona 1: “Tech-Savvy Beauty Enthusiast”
|–> Persona 2: “Busy Professional Seeking Convenience”
|
v - Validate the Target Market
|–> Test the Mirror with a Focus Group
|–> Gather Feedback
|
v - Refine and Iterate
|–> Adjust Product Features
|–> Optimize Marketing Messages
|
v - Launch and Scale
Step-by-Step Process
1. Start with Your Product/Service
At Tryonfit:
We began with our core offering—a virtual fitting mirror designed for beauty enthusiasts shopping both online and offline.
Action Steps:
- Define the unique features of your product or service.
- Identify its primary benefit or differentiator (e.g., accuracy in beauty product recommendations).
2. Define the Problem Your Product Solves
At Tryonfit:
Our mirror addresses the challenge of finding the right shade, style, or fit for beauty products without physical trials.
Action Steps:
- Articulate the problem your product solves.
- Focus on the specific pain points your target customers face.
3. Conduct Market Research
At Tryonfit:
We surveyed potential customers and analyzed competitors in the beauty and tech space to understand market dynamics.
Action Steps:
- Analyze Competitors: Study their target audience and identify gaps in their offerings.
- Engage Customers: Use surveys, interviews, or polls to understand customer preferences and challenges.
4. Segment Your Market
At Tryonfit:
We divided our audience into smaller, well-defined groups based on:
- Demographics: Primarily women aged 15–45 in urban areas.
- Psychographics: Beauty-conscious individuals who value convenience and personalization.
- Behavioral Insights: Frequent shoppers of beauty products, interested in trying new technology.
Action Steps:
- Use tools like Google Analytics and social media insights to gather data.
- Identify common traits and preferences within your audience.
5. Build Customer Personas
At Tryonfit:
We created detailed personas to represent our primary customers:
- Persona 1: The Tech-Savvy Beauty Enthusiast who loves innovation and shopping online.
- Persona 2: The Busy Professional who seeks quick, accurate recommendations during offline shopping trips.
Action Steps:
- Develop 2–3 personas with attributes like goals, challenges, and preferred platforms.
- Use these personas to guide product development and marketing strategies.
6. Validate the Target Market
At Tryonfit:
We tested our virtual fitting mirrors with a focus group to gather feedback on usability and relevance.
Action Steps:
- Create a prototype or MVP (Minimum Viable Product).
- Test it with a diverse focus group and collect insights on functionality and appeal.
7. Refine and Iterate
At Tryonfit:
Based on feedback, we fine-tuned features like lighting adjustments and shade accuracy in the mirror.
Action Steps:
- Use feedback to refine your product or service.
- Optimize your marketing messages to align with your audience’s preferences.
8. Launch and Scale
At Tryonfit:
Once we validated our target market, we launched in select locations and gradually expanded our reach.
Action Steps:
- Start with a focused market segment before scaling.
- Monitor performance metrics and iterate continuously.
| Step | How We Applied It at Tryonfit |
|---|---|
| Start with Product | Focused on solving beauty product fit challenges for online/offline users. |
| Market Research | Analyzed competitors and engaged beauty enthusiasts for insights. |
| Audience Segmentation | Targeted urban, beauty-conscious individuals aged 20–45. |
| Customer Personas | Created relatable personas to guide product design and marketing. |
| Validation | Tested with focus groups to ensure usability and relevance. |
| Refinement | Improved features based on real-world feedback. |
Identifying your target market is a crucial step in creating a product that resonates with your audience. By following these steps, Tryonfit built a solution tailored to the needs of beauty enthusiasts. Use this guide to define, understand, and connect with your ideal customers.
Let me know if you’d like help applying this process to your startup or refining your strategy further!
