Category Archives: Market

Founder Needs to Be a Salesperson in Startups

In the wild ride that is starting a business, we founders juggle a ton of roles from coding late nights to handling ops chaos. But let’s be real, one hat that often gets overlooked but is absolutely game-changing is being the salesperson. You’re not just hawking a product; you’re selling your big, bold vision to investors, customers, and… Read More »

Lean Principles in My Entrepreneurial Journey

Back on my blog, sharing the unfiltered highs, lows, and everything from my path as an entrepreneur. If you’ve been following along, you know I’ve touched on idea execution and problem solving, drawing from my time at IIT Guwahati and building ventures like Ammno. But today, let’s get even more real about the full story. I’ve founded five… Read More »

Rapid MVP Development for First-Time Startup Founder

Building a startup from scratch can be overwhelming, especially for first-time founders. Instead of spending months perfecting your product, a smarter approach is to develop a Minimum Viable Product (MVP) a simplified version of your product with just enough features to attract early adopters and validate your idea. This allows you to test the waters, get real user… Read More »

Market Research on a Budget: Tools and Strategies for Startups

Effective market research doesn’t have to break the bank. Startups can leverage a variety of tools—some free, others cost-effective—to gather valuable insights and make informed decisions. The line graph above illustrates how the cost of different market research tools evolves over time, highlighting their affordability and utility. Explaining the Graph Market Research on a Budget Market Research on… Read More »

5 Key Steps to Finding Your Product-Market Fit

Finding product-market fit is one of the most critical milestones for any startup. It means that your product meets a strong market demand and is resonating with your target audience. At Tryonfit, we followed these five steps to reach product-market fit, each representing a crucial part of the journey. Step 1: Understanding Customers Step 2: Building an MVP… Read More »

How to Identify Your Target Market: A Beginner’s Guide

At Tryonfit, identifying our target market was a vital step in creating an effective solution for beauty-focused virtual fitting mirrors. Here’s how we approached it, laid out as a flowchart to simplify the process. Step-by-Step Process 1. Start with Your Product/Service At Tryonfit:We began with our core offering—a virtual fitting mirror designed for beauty enthusiasts shopping both online and… Read More »

How to Understand Customer Pain Points and Create Solutions They Love

How to Understand Customer Pain Points and Create Solutions They Love Funnel Chart: Understanding Customer Pain Points How to Understand Customer Pain Points is the cornerstone of creating solutions that resonate with your audience. You need a methodical approach. First, identify their challenges. Next, prioritize needs. Finally, develop products or services that truly solve their problems. Here’s how… Read More »

The Art of Scaling: Expanding Your Market Without Losing Focus

Scaling a business is both an art and a science. The challenge lies in growing your market reach without losing focus on your core strengths. This step-by-step guide explains how you can strategically expand while maintaining alignment with your brand and objectives. The Art of Scaling: Expanding Your Market Without Losing Focus Funnel Chart: Scaling Your Market Strategically… Read More »